Utah eBikes Outreach Campaign

June is the first time for me to devote real time to the ebike business (which means the dissertation finally got finished!!). I started talking to salespeople, thinking I needed to learn about sales (never having worked in sales). I came away thinking I needed instead to learn about marketing. . . I'm not going to be pressuring people to buy an ebike, but I do want to find the people who would most benefit from the use of an ebike and enable them to get this new product into their lives.

Some things I aim to try: 1) get some ebikes into the hands of well-known bloggers for some reviews, 2) use Facebook and Twitter (yes, that is very vague and I need to develop a specific strategy), 3) go to where the people are and get people test riding. I do not generally attend events with lots of people, but I need to get more exposure, 4) work with others. I may hire some motivated sales people so their energy and creativity can add to the success of this endeavor.

I am actually the distributor now for all the intermountain states, which is a huge area, but most of my time will be spent near home in Logan, UT, so I think internet outreach will be my number 1 tool.

All suggestions, comments, and questions are welcome! This is a learning experience!

Spread the Word Contest

Utah eBikes is offering $300 off retail price, plus free delivery (in Utah) for the month of October! You can be driving a fully-electric, no-emissions vehicle for as little as $1600!

Utah eBikes would like to reward local bloggers, Twitter users, and Facebook aficionados with delicious local treasures! This is a contest, with very simple rules:

1. Contest limited to people in Utah
   
2. In your post, tweet, or update you must link to Utah eBikes home page and mention $300 off any model (plus give whatever review you want).
3. In the same or a different post, link to this contest so others can join in the fun.
   
4. You must fill out the entry form
   
5. We will pick winners randomly on Oct 12th, 19th, and 26th. There will be at least 3 winners, but we reserve the right to award more prizes if we're feeling festive.

Want more details?

• You can enter the contest each week, and you can enter in multiple ways. For instance, if you include us in a blog post and include us in a Tweet, and link to us on your Facebook page, then you have entered the contest three times that week! (if you only do FB or Twitter but still want to enter 3 times, then mention us at least 3 times that week and let us know that you have done so).
  
• What might you win? It will be different each week. Oct 12th will be a pack of Long Boards Ice Cream, delivered to your door! We are still brewing ideas for the next two weeks and are open to suggestions. The criteria are that 1) it is a Utah company, and 2) it involves something delicious. I'll leave a spot on the entry form for suggestions.
• I'm also looking for a few people along the Wasatch Front who would like to be test-riders for a week. Silently gliding through your neighborhood on a Utah eBike is a unique & liberating experience, and I need others who can help me convey what it is like (text, pictures, video, etc). If interested, please let me know on the entry form.

That's it! Remember you must fill out the entry form. If you have any suggestions for improving the contest, leave a comment or send me an email.

Why I am In Business

Blog post deleted due to concerned relatives.